Publicity and marketing are key components of any business plan, but they are particularly important to a musician's career plan. You may be the greatest artist or songwriter, or have the best live show, but if no one knows about you, you are going to have an uphill battle reaching your goals.
As a publicist, I will work to develop and implement a publicity and marketing plan that suits your business goals. Your publicity plan would typically include a number of components designed to ensure that your public image is clearly and consistently promoted and maintained in line with your overall business plan. This could be as simple as ensuring appropriate publicity for your indie release, or it could be an all-out publicity and promotions plan encompassing a variety of methods and activities.
In my business, I find it difficult to separate marketing and promotions from publicity. I believe that all three disciplines function extremely well together and are most effective when intertwined. I am not a purist in this sense, believing that fully the best bang occurs with an integrated marketing, promotions and publicity plan. This ensures an integrated and consistent approach.
Publicity, promotions and marketing cover a wide area of disciplines. Typically, activities that may interest you in these areas would include a number of the following: |
| If you are interested in learning more about how publicity, promotions and marketing can help your career aspirations, contact me to discuss information specific to your situation. |
